European and American countries and South America led by Brazil are the best-selling markets for Chinese wedding dresses. With the advent of the Internet era, wedding dress brands must make good use of the Internet platform and make full use of major resources.

Wedding dresses come from the West. Generally speaking, the main types of wedding dresses are A-shaped wedding dresses, straight wedding dresses, flat wedding dresses, small trailing wedding dresses, large trailing wedding dresses, tutu-shaped wedding dresses, one-piece wedding dresses, suspender wedding dresses, and wiping wedding dresses. Chest wedding dress, plain wedding dress, beaded wedding dress, puff sleeve wedding dress, princess wedding dress, close-fitting wedding dress, high waist line wedding dress.

The scale of the wedding market is hundreds of billions of yuan every year, attracting more and more capital to invest in it. From the fact that wedding dresses entered the Chinese market as an imported product, the wedding dress industry has matured a lot compared to before. However, compared with the international market, no matter in terms of product innovation and structure, system management or channel expansion, the development space of the domestic industry is still very large, and further improvement is still required.

 

In-Depth Research On The Wedding Dress Market

 

In foreign countries, the wedding industry has already developed very maturely. It takes three months or even half a year to make a wedding dress. The bridesmaids, mothers, sisters, etc. who attend the wedding also need to wear custom dresses. The domestic wedding dress customization market demand is also increasing.

In the regional distribution of China’s wedding dress industry, the production enterprises with a certain scale, grade and efficiency are mainly concentrated in Chaozhou, Zhongshan, Shenzhen, Guangzhou, Suzhou, Jiangsu, Xiamen and Quanzhou in Fujian and other places.

Wedding dresses produced in China are very popular in overseas markets with the advantage of “high quality and low price”. Whether it is the traditional way of foreign trade or the now popular cross-border e-commerce, wedding dresses are the finishing touch on the selection list. Especially in European and American countries, there is a strong market demand for wedding dress products, which has paved a road with imagination for foreign trade merchants who rely on the advantages of “Made in China” to engage in cross-border business.

The top four countries in terms of the transaction volume of wedding dresses are the United States, Russia, Brazil, and France, and the top four in terms of industry purchase rate are the United States, Australia, Canada, and Singapore.

At the same time, in the past two years, in the transaction of AliExpress wedding dress products, the Russian-speaking region increased by 113% year-on-year, Brazil increased by 57% year-on-year, the United States increased by 30% year-on-year, and the Spanish-speaking region increased by 663% year-on-year.

It can be seen that Europe and the United States and South America led by Brazil are the best-selling markets for Chinese wedding dresses, and are also the areas where cross-border e-commerce sellers “nuggets”.

Judging from the best-selling season, since most Europeans and Americans tend to hold weddings in mild and pleasant spring and summer, the first half of the year is the best sales period for wedding dress products.

In the cross-border e-commerce industry, many independent B2C and platform sellers started out by selling wedding dresses. Although the low repeat purchase rate and the more complicated cross-border customization process make many people not optimistic about the category of wedding dresses, the sales trend of bridal boutique hong kong, which has continued to rise in recent years, has made everyone want to stop.

 

Prediction Of The Development Trend Of The Wedding Dress Industry

 

With the advent of the Internet era, major wedding dress brands must make good use of the Internet platform and make full use of major resources. Expand marketing channels, quickly and comprehensively grasp the planning product flow, logistics, information flow and capital flow. And timely and effectively align with customer needs to convert information feedback and popular design points into products.

The subdivision of the production and operation mode of wedding dresses is not limited to the subdivision of categories, prices and market areas, but also in the in-depth subdivision of wedding dress product styles and consumer groups. The competition focus of in-depth subdivision is brand culture and technology. and innovation. The simple and crude growth model has long been eliminated, and the segmented management and operation model is the trend.